Al Futtaim Group
Al Futtaim group in Dubai is looking to hire a Head Of Marketing to join their team. The job holder will be responsible to build brand equity for a new electric mobility brand operating with Al-Futtaim in the KSA. It aims to build brand awareness and consumer consideration for the new electric mobility brand consistently across KSA from a currently low or non-existent level. The role focuses on creating rapid growth through digital-first, customer centric marketing campaigns, on-line and off-line activations, and events, as well as defining & executing a competitive product lifecycle and pricing strategy. The primary performance target is building the top of funnel, creating exemplary customer experience across all brand touchpoints up to the point of sale, whether it be new, used, fleet or aftersales.
Responsibilities of Head Of Marketing
The responsibilities for the said job are as following.
- Establish and grow all new electric mobility in KSA and driving brand awareness, consideration, and relevance amongst the target audiences.
- Drive market share growth through development of brand equity and improved customer loyalty.
- Develop the marketing strategy and execute the marketing plans in KSA consistent with the overall global marketing strategy and implementation roadmap. This includes product launches and driving awareness for existing product lines & brand communication.
- The main liaison with the principal, collaborating with their global marketing teams to understand the global and regional strategic initiatives.
- Managing OEM relationships that result in long-term success for both the OEM and Al Futtaim, through close collaboration and communication.
- Drive digital-first, consumer centric approach across all aspects of the business together with global team.
- Create data driven campaign planning processes for all brands.
- Manage and coordinate external agency partners.
- Lead, activate & execute consumer communications across all channels.
- Oversee social media, and community management channels.
- Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement.
- Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement).
- Explore and implement best in class practices from our partner OEM in other markets, as well as across the industry.
Requirements of Head Of Marketing
The requirements for the said job are as following.
- Diploma /Graduation.
- Previous management experience of 1-2 years in a fast-paced environment.
Skills and Knowledge Desired
- Strategic and structured business, sales & marketing understanding – long term and short term
- Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.
- Strong generalist marketing and CRM capability .
- Product Planning, Pricing, B2C and B2B sales, Advertising offline and online
- Strong communication skills with customers, internal stakeholders, and members of the retail team.
- Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.
- Excellent analytical and agile project management skills.
Head of Marketing Etihad Airways Abu Dhabi
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