Head of Brand Lacoste Chalhoub Group

Lacoste (a flagship brand linked to Chalhoub Group) presently has a job opening for suitably qualified and experienced candidate for position of a Head of Brand in Dubai. Candidate will be responsible for designing and implementing the strategy, goals and objectives, setting budgets and commercial targets of the brand in alignment with the Vice President for the short and long term.  Job holder will also responsible for driving the development of the brand, predominately in its growth through new projects, whilst also reviewing and supporting the management of the current operational growth of retail, Visual merchandising, brand training and wholesale, commercially and financially. Candidate will enable business to achieve results through strong collaboration with other stakeholders such as Buying, Marketing and People team and by driving the capability of its human capital and promoting knowledge and information sharing whilst ensuring compliance within the Group’s guidelines.

Responsibilities of Head of Brand Lacoste

• Develop the business plan of the brand in line with the strategic direction of the vertical and seek the buy-in of the Vice President.
• Agree on commercial KPIs for the year with Vice President and cascade to team accordingly; continuously monitor progress & development towards strategic objectives.
• Participate in strategic meetings with suppliers, marketing, merchandising and regional teams to negotiate commercial conditions.
• Partner with Group leadership and run projects that enhance efficiencies around cost and time (i.e. any transformation or automation projects).
• Set the yearly fiscal and manpower budgets of the brand with plans and needs & leverage available dashboards to monitor budget materialization.
• Ensure People KPIs (i.e. nationalization, turnover rates) are agreed and cascaded to Retail Managers.
• React with agility to underperforming or successful initiatives.
• Develop an evolving hybrid customer journey allowing to build, grow and sustain a community of loyal Customers.
• Manage store network investments (opening, renovation & closing) & digital investments.
• Create a strong digital revenue channel for the brand.
• Manage contracts and agreements with Brand and request legal advisory where needed.
• Align operationally with Brand for implementation of contractual agreement.
• Ensure that IRR by store conforms to the Group’s guidelines.
• Review bi-annual list of bad performing stores(retail-specific)/retailers (distribution-specific) to ensure remedial plan is implemented.
• Ensure all OPEX and CAPEX commitments remain within monthly budget allotments.
• Ensure that monthly and annual financial statements prepared by financial team reflect the financial position of the Brand.
• Deliver business KPIs as agreed with VP (budget, P&L, People Metrics).
• Mentor and coach team and lead them to achieve brand vision and business plans milestones.
• Assign operational responsibility to team while keeping accountability of deliverables.
• Identify gaps in competences and manpower in team and find remedies with the help of the People Partner.
• Participate in Group’s succession planning by identifying high potential within the team, especially potential captains.

Requirements for Role of Head of Brand Lacoste

• Master’s Degree in Operations Management/ Business Administration or any related field.
• Minimum of 10 years of relevant experience with at least 5 years in a similar role.
• Experience in identifying, pursuing and capturing new business opportunities.
• Experience in financial management, negotiating and agreeing to contracts. Able to nurture relationships with clients/partners.
• Experience in developing and managing a cross-functional team with a variety of skills and experience.
• Experience of working in a fast-pace, matrixed environment.

Skills And Knowledge Desired

• Able to influence without authority and to be regarded as a credible trusted leader of a business.
• Self-aware, with the appropriate leadership skills to inspire high performing teams.
• Exceptional communication, relationship-building and project management skills.

Benefits

A competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

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