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Experiential Manager GMG Dubai

  • Full time
  • Dubai, United Arab Emirates, GMG Building, Umm Hurair Rd, Oud Metha, Dubai, AE View on Map
  • @GMG posted 3 months ago
  • Posted : February 20, 2025 -Accepting applications
  • Salary: د.إ15,000.0 - د.إ25,000.0 / Monthly
  • View(s) 139

Job Detail

  • Job ID 35850
  • Career Level  Senior
  • Experience  5-9 Years
  • Gender  Male Female 

Job Description

The Experiential Manager will lead the planning, execution, and evaluation of immersive brand experiences for both B2B and B2C audiences. This role requires a strategic thinker with a creative edge and operational expertise to conceptualize and deliver events, activations, and experiential marketing campaigns that align with GMG’s vision and client objectives.

Accountabilities

Strategy & Planning:

  • Develop experiential strategies for B2B and B2C audiences, aligning with overall brand and marketing objectives.
  • Conceptualize and pitch innovative experiential ideas to clients and internal stakeholders.
  • Collaborate with creative, media, and account teams to integrate experiential initiatives into broader marketing campaigns.
  • Create detailed project plans, budgets, and timelines for experiential activities.

B2B Experiential Marketing:

  • Design and execute corporate events, trade shows, and product launches to engage business partners and stakeholders.
  • Develop tailored experiences to showcase client products, services, and innovations to key industry audiences.
  • Manage VIP and corporate hospitality programs, ensuring seamless execution and high stakeholder satisfaction.
  • Evaluate and report on the ROI of B2B experiential initiatives, providing data-driven recommendations for improvement.

B2C Experiential Marketing:

  • Lead the development of consumer-focused activations, including pop-ups, on-ground events, and in-store experiences.
  • Partner with creative teams to design interactive, sensory-rich campaigns that enhance brand visibility and loyalty.
  • Coordinate logistics, vendor relationships, and permits to ensure successful event delivery.
  • Monitor audience engagement and feedback to optimize future consumer-facing experiences.

Execution & Operations:

  • Oversee end-to-end event management, ensuring flawless delivery of experiential initiatives.
  • Manage relationships with external vendors, agencies, and suppliers for event production and logistics.
  • Ensure all experiential activities adhere to brand guidelines, quality standards, and regulatory requirements.
  • Anticipate and mitigate risks to ensure smooth execution under tight deadlines. Performance

Analysis & Reporting:

  • Define KPIs and track the performance of experiential campaigns, using qualitative and quantitative data.
  • Prepare post-event reports and insights to evaluate success and identify areas for improvement.
  • Leverage audience insights to inform future experiential strategies.

People Management

  • Collaborate with cross-functional teams, including commercial and operational team, to align marketing strategies with business goals.
  • Build and maintain strong relationships with external partners, vendors, and agencies.
  • Communicate marketing plans and results to management and other stakeholders.

Competencies

  • Strong understanding of experiential marketing strategies and trends for both B2B and B2C audiences.
  • Exceptional project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
  • Creative mindset with a strong eye for detail and the ability to bring ideas to life.
  • Proficiency in budgeting, vendor management, and logistics coordination.
  • Excellent communication and presentation skills.
  • Soft Skills:
  • Strategic thinker with a proactive and solutions-oriented approach.
  • Collaborative and adaptable in a fast-paced, dynamic environment.
  • Strong interpersonal skills to build relationships with clients, vendors, and team members.

Job Requirements

  • Bachelor’s degree in marketing, Event Management, Business Administration, or a related field.
  • 5+ years of experience in experiential marketing, event management, or a related role, preferably in both B2B and B2C sectors.
  • Proven track record of managing large-scale events and activations for global brands.
  • Fluent in English and Arabic skills (written and spoken)
  • Any additional language is an asset (French, Spanish, Portuguese and Hindi)

Senior Executive Communication GMG Dubai

Required skills

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