Customer Acquisition Manager NEO — Dubai Full-time

We are hiring a Customer Acquisition Manager NEO in Dubai, UAE. This Customer Acquisition Manager NEO role is based in Dubai and offers a strong opportunity to build your career with Mashreq in the UAE. Read on for full details and how to apply.

About the Customer Acquisition Manager NEO role

This Customer Acquisition Manager NEO position suits a driven banking professional who enjoys client relationships and delivering results in a fast-paced Dubai environment.

The Customer Acquisition Manager is responsible for driving new‑to‑bank customer growth through digital‑first acquisition strategies. The role focuses on scaling high‑quality customer acquisition at optimal cost, managing the full acquisition funnel, and ensuring strict adherence to regulatory and compliance standards. The incumbent works cross‑functionally with marketing, product / proposition, technology, analytics, and compliance teams to deliver sustainable growth aligned with business objectives.

Key Responsibilities

Customer Acquisition Strategy

• Own end‑to‑end acquisition strategy for assigned banking products and customer segments.
• Define acquisition targets, budgets, channel mix, and CPA benchmarks in line with annual business plans.
• Identify high‑value customer segments and tailor acquisition approaches accordingly.
• Lead go‑to‑market plans for new product launches and propositions.

Digital & Performance Marketing

• Manage performance marketing across paid digital channels such as Google, Meta, TikTok, Programmatic, Affiliates, etc.
• Should have hands‑on experience with media platforms and dashboards including, but not limited to Google Ads and Meta Business Manager
• Optimize campaigns for downstream events such as account opening, KYC completion, and funding.
• Drive continuous testing and optimization of creatives, audiences, and conversion journeys in collaboration with marketing & media agency.

Budget & Financial Management

• Own and manage acquisition budgets across media and marketing collaterals.
• Track spends, CPA trends, and ROI across channels.
• Provide forecasts, variance analysis, and optimization recommendations to senior stakeholders.

Compliance & Governance

• Ensure all acquisition activities comply with banking regulations, CPR guidelines, DED approvals, and internal policies.

Reporting & Analytics

• Own performance dashboards and regular reporting across channels and customer segments.
• Work extensively with MarTech and analytics platforms, including Google Analytics and mobile measurement tools such as AppsFlyer, Adjust, Kochava, etc.
• Analyze funnel performance and identify opportunities to improve conversion and efficiency.
• Present concise, data‑driven insights and recommendations to leadership.
• Support root cause analysis for performance or system‑related issues.

Key Performance Indicators (KPIs)

• New‑to‑Bank Account Openings
• Cost per Acquisition (CPA)
• Conversion Rates across media channels
• Budget Utilization & ROI
• Compliance and Audit Adherence

Skills & Experience

• 8–10 years of experience in customer acquisition, digital marketing, or growth roles
• Strong hands‑on expertise with media dashboards such as Google Ads and Meta Business Manager
• Solid understanding of the affiliate ecosystem, including performance‑based acquisition models
• Strong experience working with MarTech and analytics tools, including Google Analytics and mobile measurement platforms such as AppsFlyer, Adjust, Kochava, etc.
• Experience within banking, fintech, or regulated financial services preferred
• Strong analytical, stakeholder management, and presentation skills

About Mashreq in the UAE

Mashreq is one of the oldest and most awarded banks in the UAE, known for its digital-first approach and strong presence in Dubai. The bank offers professionals rewarding careers in retail, business and corporate banking across the Emirates.

Browse more finance jobs and roles in Dubai.

How to apply

Interested candidates can apply for this Customer Acquisition Manager NEO role in Dubai through the official careers page. Visit the employer application page to submit your application.