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Job Overview
The Marketing Product Senior Analyst is an intermediate level position responsible for the development of product plans, strategies and tactics in coordination with the Product Management team. The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.
Responsibilities
- Partner with Marketing Product Managers in monitoring strategic marketing programs, strategic program roadmaps, program development, program/product launches, and program marketing to gain maximum benefit from each program/product and deliver on client value propositions
- Deploy profitable marketing strategies, implement key growth initiatives, and maintain current market intelligence on overall industry verticals and competitors
- Develop plans and ensure successful execution against functional strategies for a business or product requiring coordination and integration across teams/business units, as well as construct and ensure successful execution marketing plan that spans product, brand, acquisition, customer, and retention to improve performance, brand preference, and client engagement
- Utilize specialty knowledge to review, analyze, and develop beyond existing solutions, as well as develop and communicate a business plan on marketplace approach
- Contribute to day-to-day product marketing for core products including program delivery, client experience, and client communications strategy, as well as provide input into project plans and program affecting job family/function within a region/business
- Implement client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
- Collect client and competitor market research, develop a product innovation roadmap and assist Marketing Product Managers in overseeing all aspects of program life cycle management including market demands, technology trends, and competitive field
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications
- 5-8 years of relevant experience
- Working knowledge of the business
- Ability to work with internal/external partners to deliver consumer facing solutions
- Ability to apply client mindset to shape solutions
- Ability to collaborate and partner with cross-functional teams as well as influence
- Demonstrated product/program management and marketing
- Consistently demonstrates clear and concise written and verbal communication
- Business acumen with ability to review alternate courses of action and comprehend trade off decisions
Education
- Bachelor’s degree/University degree or equivalent experience
Job Family Group
Product Management and Development
Job Family
Product Management
Time Type
Full time
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
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