PPC Officer Etihad Airways Abu Dhabi

The PPC Officer at Etihad Airways in Ahmed Jumaa Al Za-aabee Building, Al Sharqi Street, opposite Madinat Zayed Shopping Centre, Al Danah, Zone 1, Abu Dhabi, UAE will be responsible for planning, implementing, and managing search engine marketing campaigns to drive website traffic, flight bookings and revenue. They will work closely with the other areas of Digital Acquisition including SEO and paid media channels, as well cross-functional teams in Digital & Ecommerce, to align PPC activities with business goals and objectives. Candidate will ensure adherence to best practices, implementation of effective bidding strategies and apply optimization techniques to consistently maximize airline revenue. This is an Intermediate level full time job. And salary can range between 7000-15000 AED/month.

Responsibilities of PPC Officer

• Plan, execute, and manage paid search campaigns across multiple platforms including Google, Bing, Yandex, Naver, Yahoo Japan, Baidu, 360 & Sogou.
• Support digital campaign managers in ensuring search campaigns are delivered according to the schedule and within set budgets.
• Work collaboratively with the in-house Digital Acquisition team, vendors and agency to deploy a customer centric approach to digital marketing; relevant and effective across all digital customer touch points.
• Aggregate and analyze data, generating cross-platform reports for digital marketing activities.
• Monitor and measure SEM activity using available analytics tools, such as Adobe/Google, deriving data-driven insights to inform actions and optimizations.
• Track and monitor digital performance budget spends ensuring budgets are not overspent, modifying spend where necessary.
• Support a defined testing plan to increase business insight from PPC campaigns with a focus on revenue generation and cost savings.
• Support data driven marketing projects in collaboration with internal teams and vendors using GCP tools such as Google BigQuery.
• Keep abreast of the latest innovations and technologies in digital marketing to support commercial objectives.

Requirements for Role of PPC Officer

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience working in a client or agency PPC role, airline experience desirable.
• Experience of managing PPC budgets in excess of 1m USD annually.
• Optional proficiencies that would considere a bonus are knowledge of Python, experience of DV360 and experience with Adobe Audience Manager.
• Platform certification in SA360, Google Campaign Manager, Google Ads and Google Analytics.
• Experience of using DataStudio, Power BI or similar analysis tools is also preferable.

Skills And Knowledge Desired

• Understanding of SQL and JavaScript in to support teams responsible for web/app implementation with PPC requirements.
• Extremely proficient in Excel.
• Excellent analytical skills and the ability to translate data insights into actionable recommendations.

Ancillary Revenue Analyst Etihad Airways Abu Dhabi