Sales Manager, IFFCO UAE

  • Full time
  • Sharjah, UAE
  • Posted 9 months ago
  • 15000-30000 AED / Month

IFFCO presently has a job opening for suitably qualified candidate for position of a Sales Manager in UAE. This job was posted by IFFCO on 8 November 2023 and is now open for all interested applicants.

Job Purpose of A Sales Manager

To develop the sales and distribution strategy in conjunction with the CEO and oversee the monthly and annual modern trade or General trade channel sales, thus ensuring that the organization achieves its sales volume, value, outlet coverage and profitability targets.

Duties of A Sales Manager

  • Plan and develop the sales strategy for the assigned territories/regions to enhance the sales portfolio and increase the bottom line.
  • Develop annual and monthly product, volume and value wise sales plan in alignment with the sales strategy.
  • Oversee development of strong relationships with key clients across GT and MT channels for the assigned markets.
  • Develop mechanisms and strategies to ensure appropriate sales numbers are met for new product / SKU launches.
  • Ensure achievement of sales targets for the assigned regions.
  • Support in developing the sales forecast and design mechanisms to achieve the same.
  • Ensure adherence to the budgets for the region and track the return on investments and the rebates on an ongoing basis
  • Manage the route and channel wise profit and loss for the sales operations across the assigned regions.
  • Analyse MIS data on stocks, consumption patterns, costs and regularly track compliance with the budgets.
  • Develop distribution plans aimed at enhancing reach of distribution along with quality of distribution and help achieve market share.
  • Establish mechanisms for getting the required input & feedback from customers to develop an overall understanding of customer requirements and resolve customer complaints within specified timelines.
  • Perform weekly review of the General Trade and Modern Trade businesses and visit the key customers on a frequent basis.

What You’ll Do More?

  • Lead key customer discussions on the business performance and explore options for further revenue generation from new and existing customers.
  • Develop systems for periodic stocktaking from Sales Representatives on sales, stocks/ inventory, consumption patterns, sales accounting and costs to track compliance with budgets.
  • Ensure proper accounting for the assigned market’s sales and distribution activities.
  • Report the daily numbers to the CEO and prepare regular reports on sales performance for the Board reviews.
  • Plan promotional activities in the region in coordination with Marketing Services to improve sales.
  • Encourage and reward innovative product promotion, positioning and branding techniques.
  • Lead the health and safety initiatives and promote a robust Health and Safety culture at the remote site.
  • Identify business development opportunities with a view to increase market share and enhance profitability for the business unit.
  • Survey markets for emerging trends, competitor information, market share and manufacturing capabilities.
  • Identify new business opportunities to enter into to drive business growth.
  • Support the marketing team in creation of brand strategy, improvement of the brand image of the existing products and launch of new brands/products in the markets.
  • Support the production mangers, advertisers and developers in marketing the company services and products.
  • Allocate work to subordinates, nominate for training as per guidelines, conduct performance reviews and manage leave and overtime to ensure efficiency.

Who Can Apply?


  • Master’s in Business Administration with specialization in General Management from a reputed university.


  • Minimum +10  years of Sales & Distribution experience preferably in FMCG industry.
  • Experience of working in the assigned markets.

Sales Manager, Majid Al Futtaim UAE

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