Marketing Executive Apparel Group Dubai UAE

  • Full time
  • Dubai, UAE
  • Posted 8 months ago
  • 8000-18000 AED / Month

Apparel Group

Apparel Group is presently accepting applications for the job of Marketing Executive in Dubai, UAE. This vacancy was announced by the company on November 15, 2023. The position is responsible to develop and implement the long and short-term marketing strategies of the brands assigned. If that sounds interesting to you, send your resume before you miss this chance.

Role of Marketing Executive

Responsible for brand management, budget management, business development and people management.

Duties as a Marketing Executive

  • Work closely with the brands assigned. Manage the marketing services function to support the brand.
  • Responsible for campaigns for existing and new stores, building and maintaining media relationships and ensuring effective communications with agencies in all markets.
  • Responsible for efficient media management and planning for optimum utilization of resources.
  • Manage and coordinate all marketing, advertising and promotional activities.
  • Formulate marketing plans for overall development and accomplishment of top and bottom-line profitability of the brand.
  • Develop new clients and negotiate with them for securing profitable business.
  • Plan and execute marketing strategies to achieve desired volume, market share and profit objectives.
  • Enhance brand visibility and accelerate business growth through aggressive business development strategies.
  • Develop strategic relationships with key accounts from various sectors to understand their requirements.
  • Develop sales and customer marketing campaign for the organization based on market trends, new market identification and consumption patterns.
  • Formulate and identify strategic alliances for developing new business partners in different regions to open new lines of business.
  • Conduct competitor analysis by keeping abreast of market trends and competitor moves and identifying prospective clients from various sectors and generating business from the existing.
  • Identify customer segments, buying behavior and preferences through the loyalty program by analyzing their consumption behavior and formulating specific initiative.
  • Manage customer centric operations and ensure customer satisfaction by achieving service quality norms.
  • Identify current market trends, gather competitor’s data, identify consumer insights to increase brand penetration and brand loyalty in the market.
  • Responsible for advertising media planning and working with local and national media houses, creative team, researchers and other media contacts for preparing cost effective Media Plan.
  • Align with creative team and visual merchandisers to finalize campaign designs.

Education & Experience

  • Bachelor’s degree.
  • 4-5 years of marketing experience.

Knowledge & Skills

  • Understanding GCC market restrictions and ensure that artworks are done with the culture respect.
  • Understanding of product positioning and brand management.
  • Strong understanding of brand communication using integrated communication tools.
  • Adept in handling all the retail operations detailed market analysis, range and product selections, marketing and client servicing.

Job ID

  • 4163

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