Category Head, IFFCO Sharjah UAE

  • Full time
  • Sharjah, UAE
  • Posted 12 months ago
  • 8000-25000 AED / Month

A job opportunity has arisen for suitably qualified candidate for position of a Category Head (Coatings & FHT) at IFFCO Sharjah, UAE. IFFCO was established in 1975 in UAE as multinational group which deals with the manufacturing & marketing of a well integrated range of mass market food products, related derivatives, intermediates & services. Company runs in 49 countries around the world & employs more than 12,000 people and thereby exporting its products to 5 continents. With a portfolio of 80 plus brands, it has firmly established itself as one of the most renowned and successful groups in the Middle East. The company not only values the input of its dedicated workers but also appreciate the individual basing on his performance.

Job Purpose of A Category Head

  • The Category Head for functional flour and coating systems will be responsible for P&L of the business.
  • Drive revenues, margins and innovation for the category working closely with direct and indirect stakeholders.
  • Manage and influence both internal and external customers. The technical and commercial functions will report to this role.

Your Job Duties As A Category Head At IFFCO Sharjah (UAE)

  • Identify, develop and capture new business opportunities for assigned products specifically targeted at B2B customers such as food manufacturers and culinary food producers across the region.
  • The key driver of revenues will be through B to B & Food service channels.
  • Provide market intelligence, direction to R&D team on library creation and be part of the Functional Flour and Taste Systems business core team in developing business strategy.
  • Engage and develop relationship with key customers across the region.
  • Acts as technical representative to the customer during the initial contact.
  • Strategically plan how to approach and convince potential new customers. Develop proposals alongside sales and R&D.
  • Meet and deliver annual sales and margin budgets for the business segment.
  • Forecast and manage the sales pipe line for the business covering client contact / sampling or product approval Prototype submission and contracting.
  • Provide competitor analysis and intelligence on seasonings business in the region.

Qualification & Experience


  • Master’s / Bachelor’s Degree in food sciences.
  • Master’s in Business Administration with specialization in general management from a reputed university.


  • 10 to 12 years of experience in an international role.
  • Experience in a Flour based ingredients segment is necessary.
  • Experience in UAE / GCC region and Levant is an advantage.

Warehouse Associate Manager, IFFCO Abu Dhabi (UAE

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