Brand Manager Coffee Nestle Dubai

Nestlé is currently seeking a highly motivated and dynamic Cluster Brand Manager Coffee in3rd Floor, Dubai World Central HQ Building Near New Al Maktoum International Airport, Dubai, UAE to join team. In this role, candidate will play a vital role in building strong brands that delight target consumers and generate strong business results linked to building brand equity and changing consumer behavior. This is a Senior level full time job. And salary can range between 15000-30000 AED/month.

Responsibilities of Brand Manager

  • Develop an in-depth consumer and shopper knowledge through immersions; in-home visits, shopper observations, focus groups to facilitate decision making by providing ongoing data and insights.
  • Bring strong digital knowhow to the communication development & media planning process by staying up to date with trends and relevant emerging platforms.
  • Partner with media and communication agencies & work with eBusiness teams to expand brand presence and develop.
  • Monitor and analyze brand performance and brand health, identifying gaps, support needed and providing recommendations for improvement.
  • Support in PFME planning and tracking based on pre-defined budgets, with recommendations to optimize/revise to be submitted to Cluster Marketing Manager/Cluster SBM.
  • Drive I/R deployment in the cluster for both multi-cluster and cluster specific projects in alignment with the I2L governance and working on the launch plans in collaboration with the cluster/country CDTs.
  • Own packaging development process for cluster dedicated SKUs following the packaging guidelines and coordinate the process within D2D.
  • Collaborate with Cluster Marketing Manager and/or Cluster SBM to develop captivating Annual ICP plans in line with brand/category strategy
  • Plan and execute promotional activities in line with the overall strategy, coordinating with relevant stakeholders for flawless execution.
  • Conduct market visits along with CDT to assess competitive landscape, promotional execution, brand activation implementation.
  • Identify emerging opportunities and trends in the Cluster.
  • Actively participate in the monthly review with regional team and clusters for inspiration, learnings and action plans

Requirements for Role of Brand Manager

  • Bachelor’s degree in marketing, business administration, communications, or a related field.
  • 4-5 years of experience in marketing, which may include some years in other functions, ideally in CDT/Sales at Nestlé. Or equivalent FMCG at least 3 years in Marketing.
  • Solid Experience in digital marketing is a must.
  • Solid Experience in ATL/ BTL communication.

Skills And Knowledge Desired

  • Strong learning agility, project management with cross functional teams, and communication skills.
  • Analytical & conceptual ability is a must
  • Arabic speaker preferred

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