Area Development Manager (Wholesale), IFFCO Abu Dhabi, UAE

  • Full time
  • Abu Dhabi, UAE
  • Posted 12 months ago
  • 8000-20000 AED / Month

IFFCO is presently accepting applications of desirous candidates for the job position of a  Area Development Manager (Wholesale) in Abu Dhabi, UAE. IFFCO was established in 1975 in UAE as multinational group which deals with the manufacturing & marketing of a well integrated range of mass market food products, related derivatives, intermediates & services. Company runs in 49 countries around the world & employs more than 12,000 people and thereby exporting its products to 5 continents. With a portfolio of 80 plus brands, it has firmly established itself as one of the most renowned and successful groups in the Middle East. The company not only values the input of its dedicated workers but also appreciate the individual basing on his performance.

Purpose of A Area Development Manager (Wholesale)

Be responsible for the sales for GT channel for assigned markets as well as all sales transactions, operational duties and providing customer support for quality service, customer satisfaction and driving profitability.

Job Duties As A Area Development Manager (Wholesale) At IFFCO Abu Dhabi UAE

  • Achievement of sales & collection target (DSO).
  • Attending pre S&OP session monthly to ensure our category wise targets and support are achieved.
  • Controlling over due by tracking & reviews with sales reps.
  • Customer relationship management.
  • Customer business review on regular basis.
  • Daily monitoring of category wise sales.
  • Ensure all rental displays are followed & adhered by customers & merchandisers.
  • Ensure market execution of new product launch and displays.
  • Ensure store level merchandising as per the planogram defined by category.
  • Ensure the PMS numbers are achieved monthly / quarterly for GT channels.
  • Focusing promotion activities with key customers.
  • Forecasting and OTIF deliveries.
  • Leading a team of 27 people i.e. JM, SR, merchandisers & helpers.
  • Managing P/L of assigned territory.
  • Monitor OSA implementation & execution.
  • Monitoring competitor activities.
  • Monitoring line per productive call (LPPC) right assortment mix.
  • Monitoring route plan adherence.
  • Motivate and direct sales team to achieve the sales target & collection target day to day basis.

What You’ll Do More?

  • Negotiate annual business development agreement.
  • On field training on sales reps.
  • Outlet wise target plan.
  • Plan and achieve category wise target.
  • Plan in store activation.
  • Planning and forecast for IFFCO brand by SKU wise.
  • Product execution, product listing & availability.
  • Provide monthly task plan to sales and ensure achievement.
  • Resolve customer complaints regarding sales and service.
  • Team management.
  • Timely collection of payment.
  • To be on the pulse of the number that has to hit every month by brand wise & category wise.
  • Weekly market receivables review with sales rep.
  • Weekly Sales team meeting.
  • Work on the key accounts management for GT top outlets to have incremental growth.

Qualification & Experience


  • Bachelor’s degree in business or management related field.
  • MBA degree in business or management related field.


  • 5-7 years experience in sales role in the assigned market.
  • 5 years experience in managing the GT channels for FMCG industry, dealing with food products sales.

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