Acquisition Strategist, Abu Dhabi Islamic Bank UAE

  • Full time
  • Dubai, UAE
  • Posted 9 months ago
  • 10000-25000 AED / Month

Abu Dhabi Islamic Bank

Abu Dhabi Islamic Bank (ADIB) presently has a job opening for eligible candidate for position of an Acquisition Strategist (Outsource Role). The selected candidate will work at ADIB branch in Dubai. This job has been posted on a company’s career page on 18 October 2023 and now open for all aspiring candidates.

Job Purpose of An Acquisition Strategist

  • The acquisition strategist is responsible for developing and executing comprehensive strategies to drive customer acquisition and expansion.
  • This role involves analyzing market trends, identify target audience, devising innovative campaigns and initiatives to attract and convert customers.
  • The acquisition strategist collaborates cross-functionality to optimize marketing efforts and achieve objectives.

Job Duties of An Acquisition Strategist

  • Create data driven customer acquisition strategies.
  • Research on trends, competitive landscape and customer behavior to identify potential opportunities for growth.
  • Define and redefine customer segments based on demographics and behavioral data.
  • Develop and over see campaigns to generate leads and drive customer conversions.
  • Allocate budgets effectively across channels .
  • Monitor and analyze the KPIs.
  • Do A/B testing to optimize conversions.
  • Manage budget for acquisition campaigns.
  • Regular reports on campaign performance, insights and recommendations to management.
  • Analyze sales data and identify opportunities for improvement.
  • Monitor and track performance and identify areas for improvement.
  • Ensure all assigned leads to team are attended to by agents immediately.
  • Performance Reporting and planning for team level targets.
  • Oversee the development and execution of sales campaigns.
  • Adhering to Compliance and ethical standards.
  • Performance reviews and feedback.
  • Continuous learning and development.

Who Can Apply?


  • Bachelor’s degree in business or a related field.


  • Proven experience in marketing and digital advertising.
  • 5-6 years of experience in the financial services industry in the UAE.

Skills & Knowledge Desired

  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Proficient in Microsoft Office Suite.
  • Understanding of banking sales origination and lead management systems.

Director Human Capital & Emiratisation, Abu Dhabi Ports UAE

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