Account Manager APCO Worldwide UAE

  • Full time
  • Abu Dhabi, UAE
  • Posted 8 months ago
  • 15000-30000 AED / Month

APCO Worldwide presently has a job opening for eligible candidate for position of an Account Manager (Creative Services). This job has been posted by company’s career page on 19 November 2023 and is now open for all interested candidates.

Job Purpose of An Account Manager

  • Responsible for developing and executing comprehensive communication strategies and plans to meet the marketing objectives of the organization.
  • Coordinating and overseeing all aspects of marketing campaigns, including research, planning, budgeting, implementation, and evaluation.
  • The Planning Manager collaborates with internal teams, clients, and stakeholders to ensure the effective delivery of marketing initiatives.

Job Duties of An Account Manager

Strategic Planning

  • Develop marketing strategies aligned with the overall marketing objectives and brand positioning.
  • Conduct market research and analysis to identify target audiences, consumer trends, and competitive landscape.
  • Define campaign goals, key performance indicators (KPIs), and measurement methodologies.

Campaign Development

  • Create comprehensive marketing plans, including media selection, messaging, creative concepts, and timelines.
  • Collaborate with creative teams to develop impactful marketing content and assets.
  • Ensure consistency in brand messaging and visual identity across various advertising channels and platforms.

Campaign Implementation and Management

  • Coordinate and oversee the execution of campaigns across multiple channels, such as print, television, radio, digital, and social media.
  • Monitor campaign performance, conduct A/B testing, and make data-driven adjustments to optimize results.
  • Ensure compliance with legal and ethical marketing standards and regulations.

Team Collaboration

  • Collaborate with cross-functional teams, such as marketing, comms, social media, creative, and product, to align advertising initiatives with broader marketing strategies.
  • Provide guidance and support to internal teams and external agencies involved in campaign execution.
  • Foster effective relationships with external partners and stakeholders to enhance advertising outcomes.

Reporting and Evaluation

  • Track and analyze campaign metrics, such as reach, engagement, conversion rates, and ROI.
  • Generate regular reports and present insights to management, highlighting successes, challenges, and opportunities for improvement.
  • Continuously stay updated on industry trends, emerging technologies, and best practices in advertising planning.

Who Can Apply?

Qualification

  • Bachelor’s degree in marketing, advertising, business administration, or a related field.
  • A master’s degree is a plus.

Experience

  • Proven experience (typically 5+ years) in advertising planning, campaign management, or related roles.

Skills & Knowledge Desired

  • Ability to multitask and work under pressure in a fast-paced environment.
  • Excellent organization and time management skills, strong attention to detail.
  • Knowledge development skills.
  • Excellent communication and presentation skills.
  • Ability to articulate complex ideas and influence stakeholders.
  • Analytical mindset, with the ability to interpret data, derive insights, and make data-driven decisions.
  • Creative thinking and problem-solving skills to develop innovative advertising strategies.
  • Teamwork skills.
  • Ability to be flexible, resilient, solution oriented and creative.
  • Service-orientated attitude, proactive thinker, information seeker.
  • Strong knowledge of advertising principles, media channels, and market research techniques.
  • Proficiency in using advertising tools, analytics platforms, and project management software.
  • Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines.

Finance Analyst ENOC UAE

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